Why do many aspiring entrepreneurs place such a low priority on building their communities?
- They believe they can be successful without community-building.
- They believe they can build their online communities without 1-on-1 personal engagement.
- They don’t think they’d be good at leading a community.
- They don’t see the connection between building their community and achieving their desired results.
- They are impatient – they are looking for instant gratification rather than taking the time to build the asset that produces the results.
- They look for pleasing methods rather than pleasing results.
“Successful people are influenced by the desire for pleasing results. Failures are influenced by the desire for pleasing methods and are inclined to be satisfied with such results as can be obtained by doing things they like to do. The common denominator of success – the secret of every person who has ever been successful – lies in the fact that they formed the habit of doing things that failures don’t like to do.” – Albert L Gray
There are two types of people in this world:
Those who are pleasing methods oriented and those who are pleasing results oriented.
Both types are driven to manifest change. However, they are not motivated by the same driving force.
Pleasing methods-oriented people are motivated by the approach. They are more concerned with the method, constantly questioning what needs to be sacrificed to achieve an outcome.
They ask questions like:
– Can we do something easy today?
– Can I eat this instead of that?
– I am not a morning person, so can we train in the afternoon?
– You mean I gotta give up my chocolate?
– When can I have a cheat meal?
– How long will this take to get me there?
These people are always dwelling on the method.
The only time they will attempt to manifest change is when the method is pleasing enough to fit within their comfort zone.
Then there are those who are pleasing results oriented.
These people begin with the end in mind. They focus on the prize, not the price. They are locked and ready to make a change, in spite of what sacrifices need to be made. They are armed with a “do what it takes” attitude.
A pleasing results-oriented person will ask questions like:
– How can I improve?
– Am I progressing?
– What do we do once we get to our goal?
Pleasing results-oriented people do not succeed at the expense of their daily circumstances – they succeed despite their daily circumstances.
You will never hear them negotiate the price of achieving their goal.
In life, people either have an excuse or a result. You can either be pleasing methods-oriented or pleasing results oriented. You just can’t be both.
It is nothing more than an attitude adjustment, which is what ultimately makes the difference.
By Guy Wilson